Small Business Websites

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So you’ve got a great product. Let’s say it’s meditation tapes designed to decrease stress in people’s lives. The product includes a book and four audio CDs. You invest in a professional photographer to take great photos you can use throughout your website. One image is of the book, one of the four CDs and one has the whole package.

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Popularity: 93% [?]

I’ve just joined a new site, MyBlogPost.com as a regular writer. There are several of us, each with a different niche so there should be 1-2 new articles each day. My first post is called What Are You Giving Your Customers and is an important aspect of selling yourself or your product to the world. It discusses an often overlooked way to teach your customers and make them need you. The fact is, learning tips and tricks gives us a greater understanding of the value of a certain service or product. You can prove your worth by sharing your knowledge of the subject.
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Popularity: 77% [?]

When you have a website built, your webmaster will enter page titles and meta tags. These are very important to the search engines in being able to find and identify what your website is about and targeting. Search engines have ’spiders’ or ‘bots’ that search the web constantly for new and updated sites and information. These ’spiders’ are basically just programs that go out searching and retrieving information on the internet. The information they get comes primarily from your page title, meta tags and text content. The search engines will store the info they learned about your site and when someone does a search with the keywords it found, your site will come up somewhere in the list.

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Popularity: 82% [?]

I want to write articles that target your needs and areas of confusion, so tell me what puzzles you the most about websites. Continue Reading »

Popularity: 68% [?]

I stumbled on a site last week, Local Cooling.com that offers a desktop download to help manage the energy your computer uses. This free tool “automatically optimizes your PC’s power consumption by using a more effective power save mode. You will be able to see your savings in real-time translated to more environmental terms such as how many trees and gallons of oil you have saved.” Frankly, it’s been quite fabulous to watch my savings for the environment add up and fight global warming. Continue Reading »

Popularity: 74% [?]

Take a look at your home page. It’s the first page people see when visiting your site. Does it have impact, clarity and interest grabbing images or text? Or is it bland, ordinary, unhelpful and difficult to use?
FACT: 85% of people ABANDON a new site due to poor design.
FACT: 50% of visitors are LOST because they can’t easily find content.

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Popularity: 97% [?]

Great headlines. The kind that draw you in and make you ask for more. Can you write one? A really good one? If not, you’re losing business.
“On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money.”
– David Ogilvy

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Popularity: 77% [?]

Yes, and no. Fonts, type styles or text styles, usually look about the same on every website. I’ve heard it described as ‘boring’. But ‘boring’ has a purpose. When viewing a website, your computer can only show you what fonts it has installed on its hard drive. So, if the web designer of the site you’re viewing chose to put all the text in Papyrus and your computer doesn’t have Papyrus, you’ll see a substitution font.

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Popularity: 100% [?]

Search Engine Optimization or SEO is a generic heading for a lot of different methods used to make your website more search engine friendly. One of the most important aspects of SEO are keywords or key phrases. These describe your business and are words prospective clients might enter into a search engine like Google. A website without any optimization will likely rank poorly in a search. This is the reason SEO is so important and constantly discussed in conjunction with websites. Most people won’t ever find your business without it.

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Popularity: 100% [?]

In this day and age of technology, if someone is visiting your website, it’s so much easier for them to fire off an email to you than to pick up the phone and call. As a result, many sites have their email address listed and when the link is clicked, it opens a mail message. Yes, it’s super easy, but it can compromise your email address, making it available to thousands of spammers.

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Popularity: 92% [?]