Small Business Websites

If you’re new here, sign up (to the right) to be notified of any new posts and learn more about websites and marketing! Thanks for visiting!When you are running a business, whether it be offline or online, you know how important your customers are. Without them there is no business. Good customer service should […]

Popularity: 29% [?]

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Be honest. Why are you in business?
To sell something.
This product or service may solve a problem, entertain, or be useful in other means, but we’re all working to make a living. The better we understand the minds of those we sell to, the more successful we’ll be.
Want to […]

Popularity: 77% [?]

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The internet is different than print in many ways, one of them being the expectations of the reader. Since the internet was created as a way to share vast amounts of information, people use it in exactly that way and expect, well… information. They do not want to be sold to and are often […]

Popularity: 78% [?]

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So you’ve got a great product. Let’s say it’s meditation tapes designed to decrease stress in people’s lives. The product includes a book and four audio CDs. You invest in a professional photographer to take great photos you can use throughout your website. One image is of the book, one of […]

Popularity: 97% [?]

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“You get what you give.” We’ve all heard it before and probably don’t think about it too much. But in the world of business websites, it couldn’t be more true. In its most basic form, if you give your visitors nothing, you’ll get nothing in return. I’m not talking about having nothing to sell here, […]

Popularity: 81% [?]

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Take a look at your home page. It’s the first page people see when visiting your site. Does it have impact, clarity and interest grabbing images or text? Or is it bland, ordinary, unhelpful and difficult to use?
FACT: 85% of people ABANDON a new site due to poor design.
FACT: 50% of visitors are […]

Popularity: 100% [?]

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Yes, and no. Fonts, type styles or text styles, usually look about the same on every website. I’ve heard it described as ‘boring’. But ‘boring’ has a purpose. When viewing a website, your computer can only show you what fonts it has installed on its hard drive. So, if the web […]

Popularity: 86% [?]

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In this day and age of technology, if someone is visiting your website, it’s so much easier for them to fire off an email to you than to pick up the phone and call. As a result, many sites have their email address listed and when the link is clicked, it opens a mail […]

Popularity: 53% [?]

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A page’s title is located in the blue (usually) bar at the top of your screen. For example, the title bar on this page says “Small Business Websites >> Blog Archive >> What Can a Page Title Do For My Business?” Page titles are the single most important thing in optimizing your site […]

Popularity: 50% [?]

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Many webmasters rent space on a server in order to provide hosting to their customers for a fee. This way, they have more control over the technical aspects of the server, can load certain software easily and keep your site running optimally. While this sounds like a good idea, I do NOT recommend […]

Popularity: 37% [?]

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