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	<title>Small Business Websites</title>
	<link>http://smallbusinesswebsitesguide.com</link>
	<description>The knowledge you need for a successful business website.</description>
	<pubDate>Sun, 27 Apr 2008 19:22:40 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2</generator>
	<language>en</language>
			<item>
		<title>Tips to Manage Your Online Customer Service</title>
		<link>http://smallbusinesswebsitesguide.com/2008/04/27/tips-to-manage-your-online-customer-service/</link>
		<comments>http://smallbusinesswebsitesguide.com/2008/04/27/tips-to-manage-your-online-customer-service/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 19:19:22 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2008/04/27/tips-to-manage-your-online-customer-service/</guid>
		<description><![CDATA[When you are running a business, whether it be offline or online, you know how important your customers are. Without them there is no business. Good customer service should be your number one priority. But if you are running an online business, customer service may be a little more challenging for you.
Want to Know More?About [...]]]></description>
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<script type="text/javascript"
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</script></-> <p>When you are running a business, whether it be offline or online, you know how important your customers are. Without them there is no business. Good customer service should be your number one priority. But if you are running an online business, customer service may be a little more challenging for you.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2008/04/27/tips-to-manage-your-online-customer-service/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/about/">About</a> by Do on June 9th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/10/choosing-a-domain-name/">Choosing the Right Domain Name For Success</a> by Do on July 10th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/28/com-net-org-what-does-it-all-mean/">.com, .net, .org - What Does it All Mean?</a> by Do on July 28th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/30/how-long-should-i-register-my-domain-name-for/">How Long Should I Register My Domain Name For?</a> by Do on July 30th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/01/who-should-i-register-my-domain-name-with/">Who Should I Register My Domain Name With?</a> by Do on August 1st, 2007</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>How Do You Trigger the &#8216;Buy Impulse&#8217; in People&#8217;s Minds?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/11/19/how-do-you-trigger-the-buy-impulse-in-peoples-minds/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/11/19/how-do-you-trigger-the-buy-impulse-in-peoples-minds/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 03:50:52 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Writing for the web]]></category>

		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/11/19/how-do-you-trigger-the-buy-impulse-in-peoples-minds/</guid>
		<description><![CDATA[


 Be honest.  Why are you in business?  
To sell something.  
This product or service may solve a problem, entertain, or be useful in other means, but we’re all working to make a living.  The better we understand the minds of those we sell to, the more successful we’ll be.
Want to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Be honest.<span>  </span>Why are you in business?<span>  </span><br />
To sell something.<span>  </span><br />
This product or service may solve a problem, entertain, or be useful in other means, but we’re all working to make a living.<span>  </span>The better we understand the minds of those we sell to, the more successful we’ll be. <a href="http://smallbusinesswebsitesguide.com/2007/11/19/how-do-you-trigger-the-buy-impulse-in-peoples-minds/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/">Who Else Wants a Website Headline That Makes Them Rich?</a> by Do on September 12th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/10/14/the-power-of-words-solve-a-problem-make-the-sale/">The Power of Words. Solve a Problem, Make the Sale.</a> by Do on October 14th, 2007</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>The Power of Words. Solve a Problem, Make the Sale.</title>
		<link>http://smallbusinesswebsitesguide.com/2007/10/14/the-power-of-words-solve-a-problem-make-the-sale/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/10/14/the-power-of-words-solve-a-problem-make-the-sale/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 05:29:24 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Writing for the web]]></category>

		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/10/29/the-power-of-words-solve-a-problem-make-the-sale/</guid>
		<description><![CDATA[ The internet is different than print in many ways, one of them being the expectations of the reader. Since the internet was created as a way to share vast amounts of information, people use it in exactly that way and expect, well… information. They do not want to be sold to and are often [...]]]></description>
			<content:encoded><![CDATA[<p> The internet is different than print in many ways, one of them being the expectations of the reader. <strong>Since the internet was created as a way to share vast amounts of information, people use it in exactly that way and expect, well… information.</strong> They do not want to be sold to and are often turned off when it appears that may be the case. There are of course, exceptions to this rule, but normally they expect info, not sales pitches.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/10/14/the-power-of-words-solve-a-problem-make-the-sale/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/">Who Else Wants a Website Headline That Makes Them Rich?</a> by Do on September 12th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/11/19/how-do-you-trigger-the-buy-impulse-in-peoples-minds/">How Do You Trigger the 'Buy Impulse' in People's Minds?</a> by Do on November 19th, 2007</p></div>]]></content:encoded>
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		<item>
		<title>If a Picture is Worth a Thousand Words, Did You Just Say Nothing at All?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/10/13/if-a-picture-is-worth-a-thousand-words-did-you-just-say-nothing-at-all/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/10/13/if-a-picture-is-worth-a-thousand-words-did-you-just-say-nothing-at-all/#comments</comments>
		<pubDate>Sun, 14 Oct 2007 01:41:55 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Creating Your Website]]></category>

		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/10/13/if-a-picture-is-worth-a-thousand-words-did-you-just-say-nothing-at-all/</guid>
		<description><![CDATA[So you&#8217;ve got a great product.  Let&#8217;s say it&#8217;s meditation tapes designed to decrease stress in people&#8217;s lives.  The product includes a book and four audio CDs.  You invest in a professional photographer to take great photos you can use throughout your website.  One image is of the book, one of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>So you&#8217;ve got a great product.</strong>  Let&#8217;s say it&#8217;s meditation tapes designed to decrease stress in people&#8217;s lives.  The product includes a book and four audio CDs.  You invest in a professional photographer to take great photos you can use throughout your website.  One image is of the book, one of the four CDs and one has the whole package.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/10/13/if-a-picture-is-worth-a-thousand-words-did-you-just-say-nothing-at-all/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/08/01/who-should-i-register-my-domain-name-with/">Who Should I Register My Domain Name With?</a> by Do on August 1st, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/16/what-can-a-page-title-do-for-my-business/">What Can a Page Title Do For My Business?</a> by Do on August 16th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/18/how-can-a-favicon-help-brand-my-business/">How Can A Favicon Help Brand My Business?</a> by Do on August 18th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/21/do-you-know-how-to-keep-your-email-safe-on-your-website/">Do You Know How to Keep Your Email Safe on Your Website?</a> by Do on August 21st, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/09/10/can-i-put-a-neat-looking-font-on-my-website/">Can I Put a Neat Looking Font on My Website?</a> by Do on September 10th, 2007</p></div>]]></content:encoded>
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		<item>
		<title>What Are You Giving Your Customers?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/10/05/what-are-you-giving-your-customers/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/10/05/what-are-you-giving-your-customers/#comments</comments>
		<pubDate>Sat, 06 Oct 2007 03:11:41 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Marketing Your Website]]></category>

		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/10/08/what-are-you-giving-your-customers/</guid>
		<description><![CDATA[&#8220;You get what you give.&#8221; We&#8217;ve all heard it before and probably don&#8217;t think about it too much. But in the world of business websites, it couldn&#8217;t be more true. In its most basic form, if you give your visitors nothing, you&#8217;ll get nothing in return. I&#8217;m not talking about having nothing to sell here, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>&#8220;You get what you give.&#8221; We&#8217;ve all heard it before and probably don&#8217;t think about it too much. But in the world of business websites, it couldn&#8217;t be more true.</strong> In its most basic form, if you give your visitors nothing, you&#8217;ll get nothing in return. I&#8217;m not talking about having nothing to sell here, because if you have no product or service, you&#8217;ll obviously get no buyers. I&#8217;m referring to an added value of sorts, a reason for customers to trust and buy from YOU versus everyone else or even doing it themselves. To gain a better understanding how to put this to work in business, let&#8217;s explore the concept.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/10/05/what-are-you-giving-your-customers/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/08/18/how-can-a-favicon-help-brand-my-business/">How Can A Favicon Help Brand My Business?</a> by Do on August 18th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/">Who Else Wants a Website Headline That Makes Them Rich?</a> by Do on September 12th, 2007</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>How Do Search Engines Find My Website?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/09/30/how-do-search-engines-find-my-website/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/09/30/how-do-search-engines-find-my-website/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 05:25:31 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Search engine optimization]]></category>

		<category><![CDATA[Understanding websites]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/09/30/how-do-search-engines-find-my-website/</guid>
		<description><![CDATA[When you have a website built, your webmaster will enter page titles and meta tags. These are very important to the search engines in being able to find and identify what your website is about and targeting.  Search engines have &#8217;spiders&#8217; or &#8216;bots&#8217; that search the web constantly for new and updated  sites [...]]]></description>
			<content:encoded><![CDATA[<p>When you have a website built, your webmaster will enter <a href="http://smallbusinesswebsitesguide.com/2007/08/16/what-can-a-page-title-do-for-my-business/" target="_blank">page titles</a> and <a href="http://smallbusinesswebsitesguide.com/2007/09/05/what-exactly-is-search-engine-optimization/" target="_blank">meta tags</a>. These are very important to the search engines in being able to find and identify what your website is about and targeting.  <strong>Search engines have &#8217;spiders&#8217; or &#8216;bots&#8217; that search the web constantly for new and updated  sites and information.  These &#8217;spiders&#8217; are basically just programs that go out searching and retrieving information on the internet. </strong> The information they get comes primarily from your page title, meta tags and text content.  The search engines will store the info they learned about your site and when someone does a search with the keywords it found, your site will come up somewhere in the list.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/09/30/how-do-search-engines-find-my-website/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/07/10/choosing-a-domain-name/">Choosing the Right Domain Name For Success</a> by Do on July 10th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/30/how-long-should-i-register-my-domain-name-for/">How Long Should I Register My Domain Name For?</a> by Do on July 30th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/16/what-can-a-page-title-do-for-my-business/">What Can a Page Title Do For My Business?</a> by Do on August 16th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/09/05/what-exactly-is-search-engine-optimization/">What the Heck is Search Engine Optimization Anyway?</a> by Do on September 5th, 2007</p></div>]]></content:encoded>
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		<item>
		<title>What Puzzles You The Most About Understanding Websites?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/09/25/what-puzzles-you-the-most-about-understanding-websites/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/09/25/what-puzzles-you-the-most-about-understanding-websites/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 05:36:17 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Understanding websites]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/09/25/what-puzzles-you-the-most-about-understanding-websites/</guid>
		<description><![CDATA[I want to write articles that target your needs and areas of confusion, so tell me what puzzles you the most about websites.
Want to Know More?Take Control Over Making Your Website Successful by Do on July 6th, 2007Choosing the Right Domain Name For Success by Do on July 10th, 2007.com, .net, .org - What Does [...]]]></description>
			<content:encoded><![CDATA[<p>I want to write articles that target your needs and areas of confusion, so tell me what puzzles you the most about websites. <a href="http://smallbusinesswebsitesguide.com/2007/09/25/what-puzzles-you-the-most-about-understanding-websites/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/07/06/and-so-it-begins/">Take Control Over Making Your Website Successful</a> by Do on July 6th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/10/choosing-a-domain-name/">Choosing the Right Domain Name For Success</a> by Do on July 10th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/28/com-net-org-what-does-it-all-mean/">.com, .net, .org - What Does it All Mean?</a> by Do on July 28th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/07/30/how-long-should-i-register-my-domain-name-for/">How Long Should I Register My Domain Name For?</a> by Do on July 30th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/07/domain-nameservers-and-ip-addresses-nope-not-scary-at-all/">Domain Nameservers and IP Addresses.  Nope, Not Scary at All.</a> by Do on August 7th, 2007</p></div>]]></content:encoded>
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		<item>
		<title>Superb Tool Fights Global Warming From Your Desktop</title>
		<link>http://smallbusinesswebsitesguide.com/2007/09/18/superb-desktop-tool-saves-energy/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/09/18/superb-desktop-tool-saves-energy/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 02:31:06 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Off Topic Musings]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/09/18/superb-desktop-tool-saves-energy/</guid>
		<description><![CDATA[I stumbled on a site last week, Local Cooling.com that offers a desktop download to help manage the energy your computer uses.   This free tool &#8220;automatically optimizes your PC&#8217;s power consumption by using a more effective power save mode. You will be able to see your savings in real-time translated to more environmental [...]]]></description>
			<content:encoded><![CDATA[<p>I stumbled on a site last week, <a href="http://www.localcooling.com/ref/?type=link&amp;id=42833" target="_blank">Local Cooling.com</a> that offers a desktop download to help manage the energy your computer uses.   This free tool &#8220;automatically optimizes your PC&#8217;s power consumption by using a more effective power save mode. <strong>You will be able to see your savings</strong> in real-time translated to more environmental terms <strong>such as how many trees and gallons of oil you have saved</strong>.&#8221;   Frankly, it&#8217;s been quite fabulous to watch my savings for the environment add up and fight global warming. <a href="http://smallbusinesswebsitesguide.com/2007/09/18/superb-desktop-tool-saves-energy/" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<title>Are You Driving Them Away?  Simple Steps to Evaluate Your Home Page.</title>
		<link>http://smallbusinesswebsitesguide.com/2007/09/17/are-you-driving-them-away-simple-steps-to-evaluate-your-home-page/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/09/17/are-you-driving-them-away-simple-steps-to-evaluate-your-home-page/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 00:55:09 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Creating Your Website]]></category>

		<category><![CDATA[General website tips]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/09/17/are-you-driving-them-away-simple-steps-to-evaluate-your-home-page/</guid>
		<description><![CDATA[Take a look at your home page.  It&#8217;s the first page people see when visiting your site. Does it have impact, clarity and interest grabbing images or text?  Or is it bland, ordinary, unhelpful and difficult to use?
FACT: 85% of people ABANDON a new site due to poor design.
FACT: 50% of visitors are [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Take a look at your home page. </strong> It&#8217;s the first page people see when visiting your site. Does it have impact, clarity and interest grabbing images or text?  Or is it bland, ordinary, unhelpful and difficult to use?<br />
<strong>FACT:</strong> 85% of people ABANDON a new site due to poor design.<br />
<strong>FACT:</strong> 50% of visitors are LOST because they can&#8217;t easily find content.</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/09/17/are-you-driving-them-away-simple-steps-to-evaluate-your-home-page/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/08/01/who-should-i-register-my-domain-name-with/">Who Should I Register My Domain Name With?</a> by Do on August 1st, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/16/what-can-a-page-title-do-for-my-business/">What Can a Page Title Do For My Business?</a> by Do on August 16th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/18/how-can-a-favicon-help-brand-my-business/">How Can A Favicon Help Brand My Business?</a> by Do on August 18th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/08/21/do-you-know-how-to-keep-your-email-safe-on-your-website/">Do You Know How to Keep Your Email Safe on Your Website?</a> by Do on August 21st, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/09/10/can-i-put-a-neat-looking-font-on-my-website/">Can I Put a Neat Looking Font on My Website?</a> by Do on September 10th, 2007</p></div>]]></content:encoded>
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		<title>Who Else Wants a Website Headline That Makes Them Rich?</title>
		<link>http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/</link>
		<comments>http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 02:23:42 +0000</pubDate>
		<dc:creator>Do</dc:creator>
		
		<category><![CDATA[Marketing Your Website]]></category>

		<category><![CDATA[Writing for the web]]></category>

		<guid isPermaLink="false">http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/</guid>
		<description><![CDATA[Great headlines.  The kind that draw you in and make you ask for more.  Can you write one?  A really good one?  If not, you&#8217;re losing business.
&#8220;On the average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your [...]]]></description>
			<content:encoded><![CDATA[<p>Great headlines.  The kind that draw you in and make you ask for more.  Can you write one?  A really good one?  If not, you&#8217;re losing business.<br />
<em><strong>&#8220;On the average, </strong><strong>5 times as many people </strong><strong>read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted </strong><strong>90% of your money.&#8221;</strong></em><br />
&#8211; David Ogilvy</p>
<p> <a href="http://smallbusinesswebsitesguide.com/2007/09/12/who-else-wants-a-website-headline-that-makes-them-rich/" class="more-link">(more&#8230;)</a></p>
<div id="ifyoulikedthat"><h3>Want to Know More?</h3><p><a href="http://smallbusinesswebsitesguide.com/2007/08/18/how-can-a-favicon-help-brand-my-business/">How Can A Favicon Help Brand My Business?</a> by Do on August 18th, 2007</p><p><a href="http://smallbusinesswebsitesguide.com/2007/10/05/what-are-you-giving-your-customers/">What Are You Giving Your Customers?</a> by Do on October 5th, 2007</p></div>]]></content:encoded>
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